Philadelphia Ballet has been an organization we have been able to grow with over time. From the build of their first-ever boutique, including on-site purchasing opportunities at their performances, to a full online store, we’ve been able to create a whole experience for their organization that resonates with patrons. In addition, we’ve been able to create strategic marketing decisions in line with their goals for merchandising and deliver on them, even exceeding them. Since our initial build in the boutique, we’ve added photography, videography, and print through marketing materials, even offering event and livestream support for events with their dancers or choreographers, including their Artistic Director. We’ve supported them in events through our whole team being on-site for their Gala, and their annual events at Red Rose Farm, and have continued to expand what’s possible, together. In 2025, we’ve also won a MUSE Creative Award through a video featuring their Shoe Campaign with their Principal Dancer, Ashton Roxander, The Deborah and Kurt Hilzinger Principal Dancer, of which we won Gold. In addition to Philadelphia Ballet, their School of Philadelphia Ballet has been brought on to also add merchandise, including their school uniforms, email campaign development, and social marketing strategy and management.