Helm worked closely with the OCS chapters throughout the country to create marketing content and design for the client to expand the national brand of the organization and allow for consistent branding in communities across the country.

Our Community Salutes had always organized in-person ceremonies to recognize the senior enlistee classes each year, but the pandemic prevented them from doing so even through 2022. OCS still wanted to recognize all of the incredibly brave high school students who enlisted in US Military Services, so they made the leap to virtual to pull off these virtual events and campaign.

Helm helped facilitate the national broadcasts of America Salutes, a nation-wide streaming, and over 20 individual Community Ceremonies across the country using consistently branded content. The branded content the Helm team created was used for social media promotions, campaigning and marketing, and track the metrics of over 1.7 million in reach.

Helm helped equip Community Leaders with a branded “Launch Kit” and other preparations for their 2021 Virtual Recognition Ceremonies. Helm got OCS with talent coordination by forming relationships with multiple A- list celebrities that have ties to US Military services.

Helm Creative Studio helped successfully organized and executed the 2021 Virtual America Salutes event as well as more than 20 virtual or Encompass Community Ceremonies. Helm worked closely with Community Leaders and assisted in organizing each community’s event. Helm also provided marketing services for OCS which included a Digital Content Calendar, Launch Kit, and Campaign Guide to equip the client with content to campaign on social media leading up to and following the event’s broadcast for extended reach.