Fitcrunch “mint to be” campaign
Helm Creative Studio sourced stories and created a branded video campaign for the release of the new Fit Crunch Bar flavor, Chocolate Mint.
FITCRUNCH was born when celebrity chef Robert Irvine became set on delivering the best quality product with great taste and protein. Their new “Mint To Be” protein bar satisfies the sweet tooth while also offering a healthy alternative to high sugar, high fat, mainstream products.
Helm Creative Studio stepped in to create a video campaign that displays the significance of the purpose of the new Mint To Be bar. Sourcing stories from both regular clientele and new buyers, Helm created a branded campaign that accurately represented FITCRUNCH and Robert Irvine’s dedication to creating foods that are equally healthy for the body and satisfying to the tongue.
This video campaign brought many new consumers to the light of who FITCRUNCH is and educated the public on the incredible recipe FITCRUNCH offers with its protein bars. Suitable for both fitness enthusiasts and regular folks alike, FITCRUNCH allows every consumer to enjoy the healthy balance of great taste and great results.