BUILT BY BLOCS
Helm built an engaging social media campaign around telling the stories of children impacted by BLOCS.
BLOCS is an organization dedicated to providing scholarship opportunities for children in financial need to attend catholic school in the Philadelphia Area.
Helm created an engaging campaign to be used for social media and email campaign purposes while highlighting the opportunities BLOCS grants to children whose families are in financial need. Helm sourced previous content and collateral, from old letters written by students, social media posts, and other sources to gain inspiration for the campaign. The Helm team captured in-person videography and photography to gather visual content, interviews, and storytelling pieces to put into branded post templates for social media usage.
After visiting a number of Catholic schools in the area, Helm was able to create impactful storytelling videos of children and schools who have benefited from the generosity of the BLOCS organization.
By creating and sourcing content, Helm assisted BLOCS in taking their social media capabilities to the next level. This has paved the way for future social campaigns and has helped BLOCS break into the social media landscape with a promising outlook.