How to host a virtual event people will want to attend
If done correctly, virtual events can be majorly successful. They can:
Eliminate: Help you eliminate geographical event complications
Elevate: Take your fundraising to the next level
Engage: Get even more creative in your viewer engagement.
If done incorrectly, you may experience:
Yawning viewers
Low audience numbers (so low that two of your colleagues only joined because you bribed them with their favorite lattes)
An unclear goal and purpose for your virtual event - leading you to miss out on sharing your story with the world
Below are a few ways to host a virtual event that people will *ACTUALLY* want to attend:
Avoid a disengaged audience with the help of virtual reality and print elements
There are a lot of virtual elements you can utilize to engage your audience in a creative way! Two of our favorites are:
Virtual Reality
Virtual Reality is an incredible way in which you can interact with your audience, by providing them with another dimension for them to attend your virtual event! VR can be helpful in catering to those who can’t travel to attend your event, and giving them a more immersive and hands-on experience.
Printing
Print helps to combine digital methods and tangible art to help your virtual event stand out. Events that include a fun, hybrid element - such as a custom event printed and custom designed box full of things to get them involved - is a great way to keep your event top of your audience’s mind!
Through print we have seen clients send gifts to their viewers, send custom apparel for those who join, and even branded video boxes with a custom video to thank guests for joining! These elements are AMAZING ways to boost your event!
Promote your event to get maximum views: utilize digital marketing strategies
Without informing people about your virtual event, you won’t get the audience you were hoping for. We want you to reach your goals! You can do this through incorporating digital marketing tactics. Digital marketing promotion and reusable content will help you strategize, decode, and get intentional with your virtual event. Learn more about how Helm can help you incorporate digital marketing into your virtual event by clicking the button below.
Get Creative
Average Zoom events are a thing of the past! We encourage you to get intentional about your virtual events! Incorporate hybrid elements, get awesome talent to work with you, and share your story in a way like never before! Getting creative with your virtual event will help you fundraise, boost your audience, and keep viewers actively engaged. To learn more about how you can get creative with your virtual event, visit our Helm x Katalyst website to see how you can get strategic and have fun in the process!
Whatever it is, the way you tell your story online can make all the difference.
