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Helm Creative Studio is a creative design agency based in Philadelphia, PA.



The Essentials of Storytelling: The Why


The Essentials of Storytelling: The Why

Every story has a beginning. In this week's podcast, Elijah shared the importance of understanding the why of your story. Why do you do what you do? Where did your passion come from? What is the foundation of your vision? 

Discovering the beginning of your story, where it all began, will unlock the key to effective and meaningful storytelling. 

Think about the last movie you watched. Throughout the movie, you learned about who the main character was and why they were doing what they were doing. You learned what drove them. Whether it was love, vengeance, fame, or any other reason, you began to connect with the character as you learned about their WHY.

You want people to know your why, but in order to tell other's your why, you must first determine it for yourself. Knowing your why can help you develop a way for people to connect with who you are and where you began. 

Not only will the why help you connect with others, but understanding your why will help you prepare for the what.

Get in position in order to gain perspective. Climb the ladder and look at your vision as a whole. Where did you come from? Where are you now? Where are you headed? Once you understand where your foundation is, you will be better equipped to plan your future. Understanding your why gives direction for your future.

So what now?

So now that we know just how important the why is, how do we begin to discover it? Sit down and ask yourself these questions:

  1. Where does my passion for what I do come from?
    • Although it sounds simple, this question is key. What point in time, key event, family member or friend, shaped me into who I am today? 


  1. If there was no money involved, why would I do what I do?
    • Whether your starting a new business or you've been in the industry for years, ask yourself what if you would be doing what you're doing without financial gain. 


  1. Where are you headed?
    • What's the big picture? Dive into where you want to end up. Once you define where you're going, you'll better understand why you do what you do.

We hope these questions will help you dive deeper and understand where your story. Check out the latest podcast for a closer look at the WHY of storytelling! 





Elijah Hollis