Philadelphia Ballet utilized our merchandise, design, and online branding capabilities as well as our storage space in our home at The Story Factory to support the launch of their first-ever Philadelphia Ballet Boutique as well as an added extension of their site for the School of Philadelphia Ballet. For the debut of all new items, Helm worked with their team to create and curate designs, source and print merchandise, create an online store and an onsite shopping experience, and manage customer service throughout the launch. It was a true hybrid of Helm’s creative crew working with the Philadelphia Ballet team to execute a successful launch of their new store, beginning with their most in-demand performances during the holiday season. Our storage facilities have been utilized to house the products as we order, manage, and arrange for clothing items, signs, unique and customized options such as cookie tins with personal cookie recipes, branded nutcrackers, tote bags, signature ornaments, and more to be created. We also captured content and created marketing materials for the Philadelphia Ballet to utilize for their promotions. We recognize the need for a creative crew such as ours to not only support a client’s goals, but to anticipate needs, cover the holistic story, and exceed expectations for all involved, both in the celebration of memories being made at events and in relation to the high level of quality and legacy associated with the ballet.